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Selling Your Home

You have lots of choices, why not choose the best?


Cavanaugh - An Alameda legacy since 1870, we've been helping you move around the island for more than a century.

Your trusted real estate advisor
Cara Cavanaugh Collection

You need a marketing plan that’s as unique as your home. Let’s discuss how we’ll drive demand for your home.



STATS


$58 m

Total sales
since 2018

50

Transactions
since 2018

14

Collective years
in real estate




 
 


Find the perfect buyer for your home.

An appreciation of your property.

Respect for your time.


To find the right buyer for your home, you need an attentive agent who understands your sale needs and your home’s value.


Cara Cavanaugh Real Estate understand what makes your home unique, and we can capture the true essence of your property to speak to motivated buyers.

  • Skilled price negotiators: We do what it takes to get you the best valued transaction.

  • Strong referral network: Connections are everything and we have an extensive network to help you find or sell your home with ease.

  • Investment advisors: We specialize in finding our clients the right place to put their money. From first home purchases to Pied-à-terres, we know how to guide you home.

  • Staging expertise: We have built our team with an eye for design in mind. Every home that we work with, we consider the potential buyer in mind and create an environment that they fall in love with.

 

 

SELLER PROCESS


01 Let's Talk

We will meet to discuss your plans and goals, analyze marketplace trends, and assess

your property’s qualities.


02 Setting the Stage
From applying a fresh coat of paint to rearranging furniture, I will work with you to

ensure the property is visually ready for buyers.


03 Going Live
Your property listing is showcased on Compass.com and sent across our 100+ partner sites for the entire selling process.


04 Spreading the Word
I will develop and execute an effective marketing plan. The Compass marketing team will produce beautiful assets to highlight your home.


05 Making Connections
I will leverage my professional contacts, the Compass Network Tool, and Open Houses to find ideal buyers and brokers.


06 Optimizing the Strategy

Feedback from agents and buyers is aggregated from launch, and the listing strategy is revised if necessary.


07 Communication and Measuring Success

You and I will establish the best method and frequency of communication for updates, metrics, and market info.


08 Receiving an Offer

We will review the offer together and decide how to respond: by accepting the offer, rejecting the offer, or making a counter offer.


09 Negotiating the Details

The contract is negotiated and accepted, and the home appraisal and inspection take place.


10 Completing the Close

The buyer will perform inspections, I will arrange the final walkthrough, and you will hand over keys.

 

COMPASS TOOLS AND PROGRAMS HELP YOU MAXIMIZE THE VALUE OF YOUR HOME

At Compass, we strive to deliver a modern, seamless sale. From providing a sophisticated search experience to targeting the right buyers, every one of our tools is designed to help your agent sell your home faster and for more money.

 

Collections lets you and your agent compare properties similar to yours—their size, neighborhood, amenities—in a visual workspace. Monitor market activity in real time, stay in constant contact with each other, and invite other collaborators to join in on the discussion throughout.

 

Compass Concierge is the hassle-free way to sell your home faster and for a higher price. From staging to renovation, our exclusive Concierge program transforms your home with zero upfront costs and no interest. Would your home benefit from a few upgrades prior to listing?

Key Services Include:

  • Fresh paint

  • Strategic staging

  • Updated HVAC

  • Updated plumbing

  • Cosmetic renovations

  • Decluttering

  • Landscaping





  • Custom closets

  • Moving support

  • Storage support

  • Roofing repair

  • Upgraded electric

  • Structural fencing


 

Compass Coming Soon and Private Exclusives affords buyers a glimpse of your home before it officially comes on the market, driving buyer interest and buzz. Listing your home on Compass.com as a Coming Soon property drives interest at the most opportune time possible—before it goes live. Give prospective buyers a heads up that your home is days away from hitting the market while you gather insights and capture leads for when you do officially launch.

 

Markets App allows buyers to evaluate pricing trends, days on market, and more with your agent's help, straight from the Compass iOS app. Curious how your home stacks up against similar listings? Wondering about historical trends in your neighborhood?

 

Compass CRM is an advanced contact management solution that provides your agent with the intelligence and tools to network effectively and find your buyer faster.

 

 

What do you get when you combine these tools with your agent's expertise?
A swift and seamless sale that delivers the greatest return on your investment.



KEY TERMS


APPRAISAL

Assessment of the property’s market value, for the purpose of obtaining a mortgage and performed by a licensed appraiser.



CLOSING COSTS

Expenses incidental to a sale of real estate, such as loan fees, appraisal fees, and title insurance.



CLOSING STATEMENT

The statement which lists the financial settlement between buyer and seller, and the costs each must pay.



CONTINGENCY

Certain criteria that have to be met in order to finalize the sale.



EARNEST MONEY DEPOSIT (EMD)

A good faith deposit the buyer makes with an offer to show that they are serious about buying the property. In exchange, the seller agrees to stop marketing the property.




LIEN SEARCH

A background check on the property and the seller to ensure there are no outstanding debts or claims upon the property.



PRE-QUALIFIED

Potential buyers provide an overall financial picture and mortgage brokers provide an estimate of what level of loan they will likely be pre-approved for.

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